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Frequently Asked Questions About The Row Bags

The questions below are the ones raised most frequently about the row bags, and each is answered with verifiable material only. Prices throughout are observed 2026 market prices recorded in September of that year, not an official price list, because the brand publishes none. Where something is reported but unconfirmed, that is said plainly rather than smoothed over. Figures drawn from resale reports describe observed market behaviour; none of it is investment advice. This covers bags alone, so ready-to-wear and footwear are left out. Assertions that circulate widely but cannot be checked are omitted.

Who owns The Row, and where does production happen?

The Row was founded in 2006 by Mary-Kate and Ashley Olsen and is based in New York City. The design studio has been in Tribeca since 2012, with a Paris office opened in 2011 and a London office in 2019. The name comes from Savile Row in London. Bags are made in Italy, and the brand states Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Nothing more about manufacturing is made public, and any assertion about a specific tannery is unverifiable. Own boutiques trade in Los Angeles, New York, London, Paris and Amagansett.

Why is there no branding on the bags?

Exterior logo plaques, branded hardware and monogram prints appear nowhere in the range. Identification works through silhouette, proportion and construction instead. Each bag carries a small, discreet exterior stamp, usually low on the side where it blends into the leather, plus a second stamp inside. The metalwork is palladium-plated in a matte or brushed finish, reading as weight rather than shine. Linings are proper materials in their own right, specifying nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. The practical result is that you cannot identify one of these bags at a distance, and for many buyers that is exactly the point.

How much shop now should you expect to pay for a The Row bag?

Each number here is an observed 2026 market price, because there is no official price list and the brand publishes none. At one end was $590 for a Double Travel Wallet, and the ceiling $6,900 for the Marco Bag. Three bands cover the line usefully: entry at roughly $590 to $1,500, middle at roughly $1,550 to $3,500 and top at roughly $3,600 to $6,900. Size matters less than material when it comes to the number. Choose suede and you pay a consistent premium over calfskin in the same silhouette. Retailer prices differ, and stock, currency and season all move the number, so treat the table as a snapshot rather than a quotation.

Has the Margaux actually been discontinued?

Nobody outside the brand knows, and the brand has stayed silent. Verified: the Margaux was withdrawn from third-party retailers during 2025, and the brand’s own site now displays the Soft Margaux and the Margaux Shoulder rather than the original. Discontinuation itself is widely repeated but has never been officially confirmed by the brand. The two are separate: merging them is not supported by the evidence. In practice the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. The status is unresolved, not settled.

Margaux or Soft Margaux, what actually changes?

Calling it a rename misses the point: the Soft Margaux is a reworking. The additions over the original come to protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. At an observed $3,650, Soft Margaux 10 runs to 100% calfskin, a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. At $4,350, the Soft Margaux 12 holds the same construction, at 12 x 9 x 7.5 inches with two card slots and a zip pocket. A Soft Margaux 15 is said to be about $4,700, though that figure has not been confirmed. A different bag again is the Margaux Shoulder 12 at an observed $4,900, with its lambskin lining and elongated tubular handles.

What do the numbers in the bag names refer to?

Read the number as width in inches; it is neither a size tier nor a series code. The convention runs across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. That makes comparison unusually easy, since two bags sharing a number occupy roughly the same width. A leather-and-canvas Margaux 17 is listed by a major retailer at approximately 17 x 12 x 9 inches, though the price is not verified. Where a name carries N/S or E/W instead, that describes orientation rather than dimension. Master both conventions and you know most of what you need before the bag is in front of you.

How can you tell a real The Row bag from a fake?

Because there is no public serial number, date code or authenticity card system for these bags, there is no code to look up and nobody can verify one for you. The whole job falls to physical inspection instead. Even, machine-precise stitching with no fraying or wandering lines is what you want, as are hand-painted edges with no overflow, bubbling or thin coverage. Genuine hide feels substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. The interior stamp should be crisp and centred, reading the logo and Made in Italy, and on the Margaux the buckles and base feet are engraved. Counterfeits reported through 2024 and 2025 pass photo inspection, which is why in-hand checks and platform authentication dominate the advice.

• No serial numbers, date codes or authenticity cards exist
• Stitching of even density, with clean hand-painted edges
• Interior stamp crisp and centred, reading Made in Italy
• Brushed or matte hardware and a precise action on closing
• A silhouette that stays put with nothing inside

Do The Row bags hold their value?

Observed market behaviour says yes, but none of this is investment advice and past figures forecast nothing. According to the Rebag CLAIR 2025 report, the brand hit 97% value retention, its first appearance in the unicorn tier of 85% and above, with only Telfar, Hermes and Goyard ahead. Individual models varied: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. By way of comparison, the same report recorded the Hermes Kelly Mini II at 282% and Goyard at 123%. Less firmly, Fashionphile resale was reported up about 44% year over year. The picture is uneven: black and neutral calfskin carry the strength, while canvas, nylon, sisal and seasonal colours discount.

Which retailers stock The Row bags?

Direct purchase means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Verified multi-brand stockists run to Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, alongside independents such as A’maree’s and Savannahs. The Outnet handles off-price and archive stock, where discontinued styles often surface on it. On the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them. Poshmark, eBay and Mercari carry them too, with the first two flagged in sources as higher counterfeit risk. Because at least one non-official site uses the brand’s name, anyone searching for the row for sale should confirm they are on the brand’s own store before buying direct.

How should these bags be looked after?

No brand-issued care protocol exists, so this is material-appropriate general guidance rather than instruction from the label. Across all materials, avoid overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. Buff calfskin and grained finishes with a soft dry cloth and apply neutral conditioner sparingly. Nappa and lambskin, which appear mostly as linings, are exceptionally soft and mark easily, so use a dry cloth and avoid over-conditioning. The line’s most delicate material is suede: a suede brush only, and no leather cream, wet wipes, soap or water-based cleaner. Hardest to rescue are raffia, sisal, canvas and silk or satin pieces: spot-clean only, and expect no forgiveness where water is concerned.